Virtual brand will debut June 8, joining HotBox by Wiz Khalifa as a celebrity-driven delivery-only concept
Nextbite Brands LLC, the virtual restaurant company, is teaming with comedian George Lopez for a street-taco delivery-only concept, the company said late Tuesday.
The Denver-based Nextbite, owned by Ordermark, is expanding its celebrity-linked online concepts beyond a partnership last year with rapper Wiz Khalifa for Hotbox by Wiz.
Using the Spanish patois where “rompe” equals “break,” Lopez said in a statement: “My street tacos are all about helping you rompe your routines and dinner expectations with a badass street taco experience that tastes damn delicious.”