Page 2 - Derek Sim News Today

GroupM expands Academy GradX graduate program to Kenya & Nigeria Shares Media company, GroupM, has announced the expansion of its GroupM Academy GradX program to Kenya and Nigeria, with plans to add other markets in the future. The program was established in South Africa in 2020. The company has also appointed a steering committee for SSA to harmonize processes across owned offices and affiliates. In its first year, GroupM Academy’s 11 graduates have been absorbed internally at GroupM. The co...

This week’s BIG move: IAB SA Future of Measurement Committee updates industry The IAB South Africa launched the Future of Measurement committee in August 2020 with the aim of better understanding the current and anticipated future needs of the industry regarding digital measurement. It would use this understanding to inform the IAB SA Digital Measurement Tender and any further activities that the IAB undertakes in order to better support the measurement requirements of the industry. The prima...