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New Zealand Embraces Its Aotearoa Identity in New Marketing

New Zealand is leveraging its rich Mฤori heritage in its latest marketing campaign, โ€œIf You Seek.โ€ After being closed off to tourism for two years, Tourism New Zealand is using its reopening as an opportunity to pull tourists back with its unique asset: its original Mฤori identity.
New Zealand New Zealand General William Baker Tourism New Zealand Pure New Zealand Seek Perspective
Source: skift.com

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