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[KH Explains] Why Hyundai Motor has no plan to adopt Apple s upcoming CarPlay

Hyundai Motor Group could compete head-to-head with Apple in software, a domain where Apple, as the world's most valuable company, is known to excel, as the South Korean automaker is progressing toward its own software-defined vehicle vision that aims to incorporate its proprietary connected car operating system into all new models by 2025. This bold move could be part of its strategy to dominate in-car screens .

Tim Cook risks his legacy on a pricey product in an unproven market

Apple CEO risking his legacy on pricey product in an unproven market

At a demo hall inside Apple’s headquarters after he unveiled the Vision Pro mixed reality headset in June, CEO Tim Cook smiled for pictures as he stood near the company’s newest product, taking one of 2023’s biggest risks.

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