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Challenging America: How Russia, China, and Other Countries Use Public Diplomacy to Compete with the U.S.

Competing aggressively with the United States for the โ€œhearts and mindsโ€ of people around the world, many state and non-state actors are funneling significant resources into their public diplomacy strategies. The Chinese government announced in 2009 that it would spend almost $7 billion on a โ€œglobal media driveโ€ to improve its image. The Russian government allocated $1.4 billion for international propaganda in 2010. Meanwhile, in the U.S., a confluence of issues, tightening budgets, and ...
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