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Forbes unveiled its “30 Under 30” list recently, with several Indian American individuals named in the Social Impact category. Among those honored in the Social Impact category were 27-year-old Viveka Hulyalkar, 23-year-old Devshi Mehrotra, and 20-year-old Trisha Prabhu. Hulyalkar, along with fellow honoree Alex Sadhu, co-founded Beam Impact. The New York-based duo are on a mission to convert consumer behavior into cash for non-profits, the Forbes magazine profile says. Through partnerships with companies like IKEA and Sundae School, Beam s app-based rewards program allows users to donate 1 percent of purchases at no extra cost, it said. They co-founded Beam Impact in 2017. Prior to her time at Beam, Hulyalkar, a Brown University graduate, held various roles at The Synergos Institute, Let’s Be Well RED, the Supreme Court of India, Ambassador Nirupama Rao’s office, McKinsey & Company, and Getting Out and Staying Out.

United statesDevshi mehrotraViveka hulyalkarTrisha prabhuLeslie jonesNirupama raoSupreme courtUniversity of chicagoSundae schoolMckinsey companySynergos instituteUs state departmentBrown universityIndian americanSocial impactAlex sadhu