Dew Challenge News Today

In yet another ground-breaking collaboration with PUBG, this year's Dew Challenge goes national, merging the best of both worlds; virtual and reality, in one of the largest scale PUBG themed paintball tournament, bringing all the elements players know and love in-game to real life. Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas.

Among PepsiCo’s beverage portfolio in India, a surprise flagship is Mountain Dew which, with its adventure-led positioning, has managed to occupy sizable clout. The Drum finds out how the beverage giant has built the franchise further and put together an India-first launch with Mountain Dew Ice.