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ZEE’s Zindagi: Cross-border content resumes
The Zindagi channel on Zee5 is enabling Pakistani creators to reach to a wider audience with new streaming shows
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Churails is a Pakistani drama web series
Four years after Pakistani TV shows were removed from ZEE’s Zindagi channel best known for introducing Indians to cross-border dramas such as
Zindagi Gulzar Hai and
Humsafar, as well as Turkish and Korean content Pakistani content has returned to Zindagi. However, the ending of this unofficial ban, which was followed by Bollywood’s boycott of Pakistani actors and singers, only includes new web series. The shows run on what’s now a digital-only brand available on Zee5. Shailja Kejriwal, chief creative officer of special projects at ZEE, says she is just glad that the creative dialogue has resumed. “I don’t look at it as a business,” says Kejriwal. “It makes me emotional that we can put aside the political issues and just talk as creative people.” Kejr