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Is there a direct online channel dilemma?

A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article. Some of the direct distribution โ€œdetractorsโ€ claimed that the direct channel was, quite often, more expensive than the OTA channel, pointing toward ROIs from metasearch marketing, so why bother? Proponents of direct distribution insisted that the direct channel was more than just ROIs that allowed the property to โ€œownโ€ the customer.
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Glia raises $45M at a $1B+ valuation for an AI-based CRM that lets agents get hands-on to help – TechCrunch

The world continues to shift more of its customer service needs online, and those building tools to help manage that demand are seeing their stars rise as a result. In the latest development, Glia — which builds AI-based CRM solutions for agents to converse with customers across multiple mediums (including video, voice, messaging, email and […]
New York United States Dan Michaeli Lonne Jaffe Digital Customer Service Wildcat Capital Management

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