With this collaboration, FACE will support Google with market intelligence to detect predatory digital lending apps in India that are non-compliant with the Play Store’s policies, enabling swift action against them.
The study indicates that retailers are also increasingly favouring digital transactions, with UPI being their preferred mode due to the convenience, , micro small and medium enterprises, Indian MSMEs, retail sales, UPI, NeoGrowth, Digital Lender, india
Retailers prefer to go the digital way, with UPI being their first choice due to the ease of transaction for a customer, and the speed of receiving payment for the retailer, , central government, Digital India Mission, Unified Payments Interface, NeoGrowth, micro small and medium enterprises, msme sector, Digital Lender, india