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This study involves understanding the landscape for patient engagement, and how different vendor types operate in it. The most interesting part about the patient engagement is how it applies to every actor of the healthcare ecosystem - the patient, of course, the physician/ hospital, pharmaceutical company, medical device vendor, as well as diagnostic companies, and finally the payer.
We all know that patient engagement has not evolved equally in all parts of the world. However, it is important to identify the nuances and understand what works and what does not in each of these regions - North America, Europe (including the United Kingdom), Asia-Pacific (APAC), Middle East, and Latin America (LATAM). What works, what does not, who are the key players are important to understand.