D2C is here to stay, and brands should also look at expanding to offline channels to increase their footprint: Swagata Sarangi
MUMBAI: Smytten is an Indian tech-enabled D2C product discovery and trial platform which aims to enhance the way Indian consumers discover and experience products and services. Smytten has been founded by ex-Unilever and Google executives Siddhartha Nangia and Swagata Sarangi. One of the things that Covid has done has been to increase the demand for in-home sampling.
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Source: indiantelevision.com