Keeneland Reveals 2021 Digital Sales Ring Schedule Sponsored by:
The Keeneland Digital Sales Ring, the stand-alone online auction platform that debuted in 2020, has scheduled seven mixed sales for 2021.
The first digital sale is set for March 23, followed by sales in May, June, July, August, October and December (see dates for sales, entry open/close and catalog availability at the conclusion of this release).
Keeneland developed the Digital Sales Ring together with Kentucky-based technology company Horseco and in 2020 conducted sales in June, October and December. The platform offers Keeneland the flexibility to host small, select online auctions throughout the year in addition to its four major live sales in January, April, September and November. These online auctions also allow sellers the opportunity to take advantage of timely updates in offering racing and breeding stock.
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