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Nilon introduces Szechuan Chutney with a quirky ad campaign
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Nilon s spices up with a range of new-age product offerings
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Nilonâs counters Maggiâs sachet masala with western blended spices; can it become a household name ?
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The new range of western blended spices from the processed foods company includes seven new global flavours â from pasta to garlic bread.
Piri-piri, chow mein, pasta, garlic bread, noodles, pizza â these are all names of global flavours or cuisines fom across continents. These are also variants of packaged spice mixes from the new range of western blended spices from processed foods company Nilonâs.
In conversation with afaqs!, Dipak Sanghvi, managing director of Nilonâs says that these sachets priced at Rs 5 are aimed at catering to the growing appetite of Indians (especially children) for global cuisines while also easing the lives of Indian mothers. Indian moms today are often at their witâs end when trying to match up to their kidsâ demands for restaurant-like western food, at home.
Gangster Pankaj Tripathi shows his love for Nilon s products
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Processed food company Nilonâs has launched an advertising campaign consisting of a series of ad films for their range of Western blended spices, Chinese sauces, chutneys, instant mixes and more.
Released on TV and digital media, the campaign features a series of unconventional and humorous ad films that highlight the superior quality ingredients and attention to the smallest detail that Nilonâs employs.
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Ogilvyâs new campaign for Nilonâs, âIsme Pyaar Mila Haiâ features Pankaj Tripathi as a cooking-obsessed gangster and shows the love that goes into making Nilonâs products.