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Nilon s spices up with a range of new-age product offerings

Nilon s spices up with a range of new-age product offerings
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Nilon s counters Maggi s sachet masala with western blended spices; can it become a household name ?

Nilon’s counters Maggi’s sachet masala with western blended spices; can it become a household name ? Share Via: The new range of western blended spices from the processed foods company includes seven new global flavours – from pasta to garlic bread. Piri-piri, chow mein, pasta, garlic bread, noodles, pizza – these are all names of global flavours or cuisines fom across continents. These are also variants of packaged spice mixes from the new range of western blended spices from processed foods company Nilon’s. In conversation with afaqs!, Dipak Sanghvi, managing director of Nilon’s says that these sachets priced at Rs 5 are aimed at catering to the growing appetite of Indians (especially children) for global cuisines while also easing the lives of Indian mothers. Indian moms today are often at their wit’s end when trying to match up to their kids’ demands for restaurant-like western food, at home.

Gangster Pankaj Tripathi shows his love for Nilon s products

Gangster Pankaj Tripathi shows his love for Nilon s products
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Nilon s unveils campaign with Pankaj Tripathi, shows how love goes into making every product

Click on the Image to watch the TVC. Processed food company Nilon’s has launched an advertising campaign consisting of a series of ad films for their range of Western blended spices, Chinese sauces, chutneys, instant mixes and more. Released on TV and digital media, the campaign features a series of unconventional and humorous ad films that highlight the superior quality ingredients and attention to the smallest detail that Nilon’s employs. Advertisement Ogilvy’s new campaign for Nilon’s, ‘Isme Pyaar Mila Hai’ features Pankaj Tripathi as a cooking-obsessed gangster and shows the love that goes into making Nilon’s products.

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