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Criteo launches supply-side platform built for commerce: Best Media Info

June 16, 2023

Best Media Info: Commerce Grid is a supply-side platform (SSP) purpose-built for agencies and publishers looking to connect media and commerce with programmatic| Digital News

Brian Gleason Megan Pagliuca Bestmediainfo Bureau Omnicom Media Group Bestmediainfo Bureau Delhi Mediainfo Bureau Delhi

Source: bestmediainfo.com

Criteo Launches First-ever Supply-side Platform Built for Commerce

June 15, 2023

/PRNewswire/ -- Criteo (Nasdaq: CRTO), the commerce media company, today announced the launch of Commerce Grid, a first-of-its-kind supply-side platform (SSP)...

United States Melanie Dambre Jessica Meyers Brian Gleason Megan Pagliuca Omnicom Group

Source: prnewswire.com

The Trade Desk pulls out of Google's ad auction: What are the ripple effects?

February 17, 2022

The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google's auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.

United States Conde Nast Paul Bannister Jason Barnes Prebid Or Index Exchange Campaign Asia Pacific

Source: campaignlive.co.uk