Sony announces new BRAVIA XR series 4K and 8K TVs, Modular Crystal LED displays ahead of CES 2021
Days before CES 2021 starts, Sony has announced new models of TVs in their Bravia XR TVs, of which MASTER Series Z9J 8K LED is the flagship model, featuring their Cognitive Processor XR. Sony also revealed their latest in Mini LED display technology the modular Crystal LED C-series and B-series.
At the heart of these new TV’s is Sony’s newest Cognitive Processor XR, which is claimed to “use a completely new processing method designed to replicate the ways humans see and hear.” When processing images, the processor divides the screen into numerous zones, analyzing the elements in these zones at once. After this, the processor adjusts the image parameters for each element so that they feel synchronized and look lifelike.