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Adopt A Cow Program Reaches More Kids Than Expected

By Travis Cleven Apr 12, 2021 4:29 AM Ten Wisconsin dairy calves, including Dorito, shared their story with tens of thousands of school kids across the state thanks to Dairy Farmers of Wisconsin (DFW) and Discover Dairy’s Adopt a Cow program. From August – October 2020, Wisconsin classrooms registered to “adopt” a calf from one of three Wisconsin dairy farms as a classroom mascot or pet. The classrooms followed the calf through a series of updates and photos provided by their farm families. The first year of the program in Wisconsin was a huge success.  “Our initial goal was to reach 75 classrooms or about 1,500 students,” says Karen Doster, DFW director of youth and school programs. “But so many schools and educators were interested in learning the real story of where dairy comes from, the program expanded to reach 1,640 classrooms and more than 28,000 students in grades kindergarten through eight.  

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