everyone who consumes its content and also interacts with it as an institution. let s understand first about more about what ofcom wants. let s hear from about more about what ofcom wants. let s hearfrom kevin bakhurst, group director of contact content and media policy. you sounded underwhelmed as to how the bbc explains itself, tell us why. i think we feel the bbc should absolutely strive all the time to explain itself to audiences and viewers and also to be transparent to the audiences who pay their licence fee, and also to the rest of the creative industries around the uk about what it his planning and how it is approaching programming, how it is approaching programming, how it is delivering its mission, ofcom s role is to make sure the bbc delivers what parliament has hit out, which is its public purposes, delivering accurate impartial news, learning content that is creative and distinctive, secondly we have a role which is probably better known, security content stan