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U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market publishersweekly.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from publishersweekly.com Daily Mail and Mail on Sunday newspapers.
Personalization refers to tailoring products, services, content, and experiences to align with individual customers preferences, interests, and behaviors. It goes beyond basic segmentation to provide a specialized, high-value customer experience.