5 days ago
After the B2B marketplace Indiamart challenged the Telecom Regulatory Authority of India’s anti-spam regulations in the Delhi High Court, another company has done the same. Noida-based Shivtel Communications Pvt Ltd, the Economic Times reports, has approached the same court to suspend the implementation of TRAI’s SMS filters.
Those filters required that transactional SMSes like OTPs have their format registered with a Distributed Ledger (blockchain) that was mandated by TRAI. After the spam filters caught millions of OTP messages and prevented them from being delivered, TRAI suspended the “scrubber” for a week, while insisting that SMS marketing companies register.
India s new SMS scrubber breaks OTP services and causes disruption to digital payment apps
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Unlike most of the world, India still relies heavily on One Time Passwords (OTPs) to authenticate online transactions, sign in to website and pay bills. While this system provides an additional security layer, it also relies on several different network operators and SMS.
Yesterday, it all came to a halt as India implemented a new SMS verification system. The new system is based on Blockchain s Distributed Ledger Technology (DLT) and it forces telemarketers to register themselves beforehand. The telemarketers can then use pre-approved templates to compose marketing messages. These messages are then scrubbed by telecom operators and delivered to users who have given their consent to receive marketing messages. The new system was developed to reduce spam messages that are delivered to users around the country.
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