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Sabres to host Choose Love Night on Sunday, Feb 25

The game will celebrate Black History Month while honoring the Black community in WNY.

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Buffalo Sabres Hosting Diversity Shop At KeyBank Center

As Western New York rolls through Black History Month, another opportunity to support Buffalo businesses has popped up.

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Eight Black-owned businesses to showcase merchandise during Buffalo Sabres games

Erie County Legislature Chairwoman April Baskin and the Erie County Level Up program have announced a new initiative called "Diversity Shop at KeyBank Center."

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Sabres, Erie County Level Up collaborate on new Diversity Shop at KeyBank Center

The program will showcase eight black-owned retailers at four Sabres home games.

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Diversity Shop at KeyBank Center to open tomorrow during Sabres games

It's part of the Level Up program to support women and minority-owned businesses that want to apply to operate at the new Bills stadium.

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