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What drives B2B brands to spend extravagantly on celeb endorsements?

Ranbir Kapoor and Alia Bhatt appeared in a recent steel TMT bar ad. A look at the role of celebrities in construction materials ads.

Divyapratap mehtaKareena kapoor khanAkshay kumarNavin kansalRanveer singhRanbir kapoorSaif ali khanAllu arjunAlia bhattBrand solutionsAstral pipesStar cementVectus pipesRungta steelIntertwined brand solutionsVidur vyas

McDonald s India returns to core family positioning with new ads

The three new ads by DDB Mudra will be promoted equally on TV as well as digital.

Divyapratap mehtaPallavi chakravartiLeo burnettBrand solutionsTaco bellMudra groupBurger kingDomino pizzaCafe coffee dayIntertwined brand solutionsHappy mealHappy priceMcdonald x27 sMcdonald x27s indiaDdb mudra

Blink or miss? Analysing the 10 minute food delivery promise

Ola Foods follows Zomato with the 10-minute delivery promise. Here’s a deep dive into the feasibility and potential of the move.

Ashit chakravartyDentsu webchutneyDivyapratap mehtaRajesh sharmaSwiggy instamartBrand solutionsNola foodsZomato instantCola foodIntertwined brandZomato 10 minute food delivery

Kuch kuch hota hai, after seeing this ad

The celebrity mismatch for match making. Karan Johar promoting inter-alumni marriages? Seriously?

Divyapratap mehtaKaran joharWhy karanBrand endorsementsIitiimshaadi com

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