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anand then coaoachella. - so you c came here from englaland... - yeah. - for this? - for the festival, yeah. - yeah, yeah, man. why not? it's coachella. - all the sudden that same generation that's discovering music peer-to-peer online wants to be somewhwhere in a fieield with ththat peer enjojoying the l live mumusic experirience. - i see e about 40 different t bands, every y ty--any tytype of musc you could imagine. [electronic music plays] - the music c festivals,s, therere would alalways be this dj tent. and over the years that tent kept getting bigger and bigger. ♪ ♪ - the superstar djs, diplo, and david guetta, kaskade, and paul oakenfold, these guys are pulling in mimillions as s headlinersr. - ♪ s sometimes t things get complilicated ♪ ♪ ♪ - hip-hop stars are becoming rock stars. djs are becoming rock stars. - - goes crazyzy, the crowo, theyey're jumpining up and d .
coachella. >> so you came here from england for this? >> for the festival, yeah. >> yeah, yeah, man, why not? it's coachella. >> all of a sudden, that same generation that's discovering music peer to peer online wants to be somewhere in a field with that peer, enjoying the live music experience. >> i've seen about 40 different bands. every time, any type of music you can imagine. >> music festivals, there would always be this dj tent. and over the years that tent kept getting bigger and bigger. >> the superstar djs, diplo and david guetta, kaskade and paul oakenfold, these guys were pulling in millions as headliners. >> hip-hop stars are becoming rock stars. djs are becoming rock stars. the only people that aren't becoming rock stars are rock
you get all of the people that you've heard online together in one act, and you charge $130 bucks to see it. and this proved to be a very successful model. ♪ wakin up feelin good and limber ♪ >> the one that really set it off was bonnaroo and then coachella. >> so you came here from england for this? >> for the festival, yeah. >> yeah, yeah, man, why not? it's coachella. >> all of a sudden, that same generation that's discovering music peer to peer online wants to be somewhere in a field with that peer, enjoying the live music experience. >> i've seen about 40 different bands. every time, any type of music you can imagine. >> music festivals, there would always be this dj tent. and over the years that tent kept getting bigger and bigger. >> the superstar djs, diplo and
it and that proved to be a very successful model. [ music ] >> the one that really set it off was vona room and then coachella. >> all of a sudden that same generation that's discovering music online wants to be somewhere in the field with that peer joining the live music experience. >> i've seen about 40 different bands. any type of music you can imagine. >> music festivals would always be in a dj tent and over the years that tents kept adding bigger and bigger. >> the superstar djs, diplo, david guetta, these guys are
and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> all of a sudden that same generation that's discovering music peer to peer online wants to be somewhere in a field with that peer enjoying the live music experience. >> i see about 40 different bands, any type of music you can imagine. >> music festivals would also be at this dj tent, over the years that tent kept getting bigger and bigger. >> the superstar djs, diplo, david guetta, cascade, paul oakenfold, these guys are pulling in millions as headliners.
music experience. >> i see about 40 different bands, any type of music you can imagine. >> music festivals would also be at this dj tent, over the years that tent kept getting bigger and bigger. >> the super star djs, diplo, david guetta, cascade, paul oakenfold, these guys are pulling in millions as headliners. ♪ >> hip hop stars are becoming rock stars. djs are becoming rock stars. the only people who aren't becoming rock stars are rock stars. >> pop. >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us
>> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ ♪ weigh ♪ >> the one that really set it ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> all of a sudden that same generation that's discovering music peer to peer online wants to be somewhere in a field with that peer enjoying the live music experience. >> i see about 40 different bands, any type of music you can imagine. >> music festivals would also be at this dj tent, over the years
>> music festivals would also be at this dj tent, over the years that tent kept getting bigger and bigger. >> the super star djs, diplo, david guetta, cascade, paul oakenfold, these guys are pulling in millions as headliners. ♪ >> hip hop stars are becoming rock stars. djs are becoming rock stars. the only people who aren't becoming rock stars are rock stars. >> pop. >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us as an organism. >> come on. [ cheers ] >> clap your hands. clap your hands. clap your hands. >> in the 2000s, we saw an
space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> the same generation wants to be somewhere in a field with that peer enjoying the live music experience. >> i see about 40 different bands, any type of music you can imagine. >> music festivals would also be at this dj tent, over the years that tent kept getting bigger
at this dj tent, over the years that tent kept getting bigger and bigger. >> the super star djs, diplo, david guetta, cascade, these guys are pulling in millions as headliners. ♪ >> hip hop stars are becoming rock stars. djs are becoming rock stars. the only people who aren't becoming rock stars are rock stars. >> pop. >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us as an organism. >> come on. >> clap your hands. clap your hands. clap your hands. >> in the 2000s, we saw an industry that seemed like it