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Do and iran could play a factor on how this plays out. heres secretary of state john kerry and mike morell on their take. >> were open to discussions with something that can be contributed by iran if iran is going to do something to respect the sovereignty of iraq. >> i do not believe it is in the interest of the united states to work with iran. i dont think we want to give iran a foothold in iraq, so we need to help the iraqis. the moderate gulf states need to help the iraqis. we need to keep t...
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Screaming at the loudest voice -- you know what? maybe its because of the messenger, people dont want to hear it out of my mouth. im hoping you can tell them the same. two days ago the news got deflected by the fact that we have 60,000 children flooding our borders in a terrorist activity because other countries are doing this deliberately to make the united states deflect interest, put resources there to work on this issue. but in the middle of this whole crisis, just like this we decide we can...
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Control so they can at least mitigate the fear. >> if something happens, god forbid, i would want to be prepared for that. this company is clearly tapping into peoples emotions, so what can we learn from what they did that can be helpful to your company? two great guests, marketing expert and change agent jeffrey hazlitt and business expert larry winget, calls himself the pit bull of personal development. hes also a best selling author and his latest book is called "grow a pair." larry, nice n...
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Water do you have saved up? you think youre good. >> we usually keep, like, three cases. three cases of gallon waters. which is probably 12 gallons at the most. >> thats terrible, guys, thats terrible. >> fear is a motivator and its a powerful tool in marketing for good and bad. >> adam is a professor of marketing at the nyu stern school of business. he says entrepreneurs like deron and dave use fear in a very direct way to market their products. >> what i would like you to do is make a plan and...
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Look at our companies, no matter what we sell, and say how can we -- what fear are we answering, sort of turn it around? >> it gets to the message directly and thats the key question you want. thats what were always selling in some way. we might be delivering the message different. you can even sell fear with humor. theres lots of different ways you can do that, whether its about bad breath, car safety, its about everything, but in the essence what were trying to do is get back to fundamental th...