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May 8, 2021 Sneakers are the core of StockX’s business. When the site went live in 2016, billing itself as the first “stock market of things,” sneakers were the product it launched with, calling them “the perfect gateway product.” Recently they were also the item most responsible for helping the Detroit-based company notch a valuation of $3.8 billion. But StockX’s ambitions have always been larger than footwear. The site is an online marketplace where users can buy or sell high-d...

For StockX, selling Jordans is just the beginning Quartz 5/8/2021 Marc Bain © Provided by Quartz Products representing categories that sell on StockX including a Jordan 4 sneaker, a video game controller, a KAWS collectible toy, and a basketball trading card Sneakers are the core of StockX’s business. When the site went live in 2016, billing itself as the first “stock market of things,” sneakers were the product it launched with, calling them “the perfect gateway...