Company plans to focus on remodels while ramping up loyalty programs, digital menuboard use
Restaurant Brands International (RBI) is doubling down on its remodeling efforts at Burger King, scaling up its digital initiatives across all of its brands and continuing to explore menu innovation opportunities, executives said during the company’s second-quarter earnings call on Friday.
“Digital is a key focus area as we enhance the omnichannel guest experience with loyalty and other initiatives to form deeper, long-term relationships with our guests,” said José Cil, CEO of RBI. “In our home markets, digital sales are up 60% year-on-year, and we think this is just the beginning.”