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How to unite IT and sales departments to create better experiences for customers

IT & Sales: Drive Business Growth Through A Customer-First Digital Transformation. The conversation featured two panelists who discussed key strategies for building an IT and sales partnership. Takeaways highlight the benefits of sales automation and operating with a customer-centric strategy. Investing in digital initiatives that improve the customer experience is the key to a successful business in today s climate. Last year, consumers flocked to online channels at a dramatic rate, causing businesses to adapt their day-to-day operations. Adjusting to the business disruption brought on by the COVID-19 pandemic requires organizations to fully embrace technology especially to keep ahead of the competition. And according to experts, aligning your IT and sales departments can be the solution to automating business processes, satisfying your customer s needs, and driving growth. 

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