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March 1, 2021 9:45 The Northern Territory has launched a national tourism campaign, positioning the itself as an escape from the anxiety Australians feel in their every day lives. Titled ‘Seek Different’, the campaign from KWP encourages Australians to pursue different experiences in the range of cultural and historical sites in the Territory. Tony Quarmby, executive general manager of marketing at Tourism NT, said: “The Northern Territory is not a normal holiday, and the launch of our Seek Different campaign today highlights our uniqueness to the rest of the country. “The Seek Different messaging is the next step in bringing to life our ‘Different in Every Sense’ brand positioning, and we feel now is the right time for consumers to see that by seeking something different they can break free and escape the anxiety that this last year has left us all with.

Northern territoryNew south walesAmber young kelly walshDave apanah jayden moyleCharlie kingSimon christidisMonika tonkinCorey swafferHelen orrKent ohalloranZoe wilkinsonAlice bowdenKirsten clarkeTristan gloverChanduni herathTony quarmby