Taiwan Business TOPICS Sparkling wines have really caught on in Taiwan over the past several years, and a wide range of styles and qualities are
now available at the island s liquor and wine shops. Photo: Matthew Fulco
The mass market is growing fast, driven by Prosecco and Cava, while Champagne still dominates the high end.
Red wine has long dominated Taiwan’s wine market, buoyed by the brand power of Bordeaux and Burgundy. Most white and rosé wines have struggled by comparison.
Sparkling wine is an exception. Champagne has a strong brand here, though it is more of a niche market than Bordeaux or Burgundy. In recent years, less-premium sparkling wines, such as Italy’s Prosecco and Spain’s Cava, have made inroads on the back of aggressive marketing in hypermarkets and supermarkets. Entry-level Champagne is even sold now in some convenience stores.