but in february, the company listed a number of safety measures to address unwanted tracking, adding, we condemn in the strongest possible terms any malicious use of our products. albert fox conn is a surveillance technology expert. i would much rather spend another minute looking for my keys than live in a world where every movement is tracked. you can try to make improvements around the edges, but as long as you re selling a cheap, ubiquitous tracking device, people are going to misuse it. reporter: what do you want apple to do? i want apple to make their devices safer, or remove the product from the market. reporter: lauren found the device, in her case, because she has an iphone and it alerted her. but people who don t have iphones have to download an app and check it to know whether they re being tracked. apple suggests, if you fear for your safety, contact law enforcement. norah. o donnell: really interesting. lilia luciano, thank you. the mission of the u.s. coast gu