Sage House, a Hong Kong-based creative agency, participated in Licensing Expo China (LEC) in Shanghai from June 28-30, 2023. With the ambition to forge connections with diverse media outlets, brands and artists, the agency orchestrated a series of captivating on-site activities during the event with the aim of seizing this invaluable occasion to explore the infinite possibilities for brand licensing and artistic creativity in the context of today's business culture.