Embattled education training company New Oriental began trending on China's social media platforms recently, after its teachers started livestreaming the selling of agricultural products, books and daily necessities using both Chinese and English.
When Dong Yuhui, a former English tutor at education and technology group New Oriental, first started to host livestreams selling products on the company's Douyin channel, he noticed that often there were only five viewers, which included his parents and the parents of another host.