checking out beverly hills. reporter: from lavish swag to practical gifts. when it comes to the oscars even the losers are winners. this is the ultimate goody bag, $160,000 in pure luxury. only gifted to the nominees who don t take home an oscar. the oscar goes to reporter: to cheer up the stars that have everything, there s a $14,000 luxury rail ride through the rockies, $20,000 worth of mind-control lessons and because it s hollywood there are thousands in beauty and weight loss products. the day after the oscars, you think that is when you would be binge eating. not ready to start your next diet. not if you didn t win because you need to get the next role and be leaner and meaner than the girl who won. no mercy. reporter: as hollywood s top gifting guru, he knows a thing or two with about consoling the stars. everyone would rather have an oscar but if you can t this is the next best thing. reporter: if the jewelry, massages and pampers don t do