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9 Food-Inspired Beauty Products That Are (Almost) Good Enough to Eat Madison Yauger © Provided by Real Simple courtesy of manufacturers When you wander through a mall, chances are, one of the first things you notice are the smells designed to lure you into each store. Since scent is the most powerful of the human senses, and research shows its most closely linked to memory, retailers commonly use a practice called scent-marketing to make their products more memorable. Beauty ...