Sebamed gets relief in ad row with HUL
January 20, 2021
The company had taken a dig at HUL’s soap brands
German personal care company Sebamed on Tuesday got some relief in its ad row with HUL.
Stating that its its claims are backed by robust scientific research, the company said it welcomed the decision rendered by the Bombay High Court that Sebamed is permitted to air its advertisement titled “
Doodh Jaise Safed Soap Ka Sach” for its cleansing bar, in its current form. In the ad, Sebamed cleansing bar is compared with HUL’s Dove.
At the same time, the court said the company should modify its other two advertisements in which its compares its cleansing bar with brands Lux and Pears, by dropping the reference to Rin detergent or any other detergent soap or washing detergent.