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SMEs suspicious of click fraud are pursuing a legal battle against Google, amid concern about the company's dominance in the ad tech industry.

Source: Adobe. Small businesses suspicious of click fraud are pursuing a legal battle with Google, against a backdrop of increasing concern by Australia’s consumer watchdog about Google’s dominance across the ad tech supply chain. Mark Stanarevic, lawyer and advisor at Melbourne-based Matrix Legal, says he has been contacted by a number of small businesses that are worried Google is not doing enough to stop the use of fake clicks. Click fraud, which occurs when advertisers are billed for in...

It’s Time For Conservatives To Take On Big Tech Tyrants. Here’s How In a passage in Ernest Hemingway’s The Sun Also Rises, a character named Mike is asked how he went bankrupt. “Gradually,” he replies. “Then all at once.” Such a framing could also describe the raw power of Big Tech, which has been evolving over the last two decades into what can accurately be described as an oligopoly (when a market is dominated entirely by a handful of firms). That power was fully unleashed las...

Close icon Two crossed lines that form an X. It indicates a way to close an interaction, or dismiss a notification. Diane Yu. Insider Its hard to raise your voice when youre underrepresented in a certian industry or company.  But according to Diane Yu, Better.coms new CTO, its an essential skill for leaders to build.  Yu has learned over the years to overcome the self-doubt to share her opinion.  This article is part of a series c...

Free TV Australia, which lobbies on behalf of Australia’s commercial television broadcasters, also welcomed the findings. “With less money wasted in the system, more money will be available for Free TV broadcasters and other content creators to continue to invest in great local programming and trusted news,” chief executive Bridget Fair said. Loading News Corp Australia executive chairman Michael Miller said the report “shines a light on Google’s pervasive commercial po...

ACCC opens up its interim report into Australia's advertising services ecosystem, making a number of recommendations to address concerns around the state of play for publishers and consumers

Australia's competition regulator could take Google to court over potential misuse of market power

Australia takes on Googles adtech power A comprehensive inquiry exposes Googles dominance over the entire supply chain and reviews the role of ad agencies in contributing toward the opacity of adtech. by Jessica Goodfellow Sign in to continue Free email bulletins

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3 Min Read BRUSSELS (Reuters) - EU antitrust regulators have sought information from advertisers regarding Google’s advertising technology practices, a European Commission document seen by Reuters shows. Slideshow ( 2 images ) Alphabet-owned Google, the world’s largest online search engine, has been hit with fines totalling 8.25 billion euros ($10 billion) in the last three years for blocking rivals in online shopping, Android smartphones and online advertising. It now faces two European Un...