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June 2, 2023
The In-House Agency Council (IHAC) has unveiled the lineup of jurors and award categories for the IHAC Awards 2023 presented by TikTok. The IHAC Awards 2023 is Australia’s premier award show for Australian in-house and hybrid agencies that celebrates outstanding work by in-house agency teams.
May 4, 2023
Meta's investment in augmented reality (AR) advertising could better position the company to compete with Snap for marketers' ad dollars.
April 21, 2023
Earlier this week Netflix (Nasdaq: NFLX) announced its fourth quarter performance that failed to impress the market. The company continues to experiment with several initiatives to drive monetization while investing in content to keep its viewers engaged. Netflix's Financials Netflix's Q1 revenues grew 3.7% to $8.16 billion, falling short of the Street's forecast of $8.18 billion. Average revenue per subscriber grew 9%. EPS was $2.88, ahead of the market's forecast of $2.86. ...
April 19, 2023
It, to bolster its ads biz, will launch a programmatic private marketplace to enable more buying options for Netflix ad inventory.
April 19, 2023
/PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform,...
March 20, 2023
It’s happened: the streaming giant has brought out an ad-supported tier across 12 countries, now with a lower price and a couple of missing titles (licensing restrictions), and four to five minutes of ad an hour – here are the details.
March 16, 2023
US-based Providence Equity Partners has agreed to pay 108p per share for event organiser Hyve - valuing the firm at £481m.
March 15, 2023
US-based Providence Equity Partners has agreed to pay 108p per share for event organiser Hyve - valuing the firm at £481m.
February 13, 2023
The following op-ed was submitted in response to the Washington Examiners exclusive series on "Disinformation, Inc.," documenting an effort by global news rating companies and nonprofit groups to blacklist and defund conservative-leaning news websites.
November 15, 2022
Research from digital media measurement, data and analytics software platform provider DoubleVerify (DV), has found that at a time of significant macroeconomic ...