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4 Pines unveils 'You Drink The Beer, We'll Do the Good Stuff' via 72andSunny

Shining a light on its sustainability initiative, giving 1% of its revenue to the planet.

4 Pines says "You Drink The Beer, We'll Do The Good Stuff" in new campaign via 72andSunny – Campaign Brief

72andSunny has launched a new brand platform, “You Drink The Beer, We’ll Do The Good Stuff”, with CUB-owned craft beer brand, 4 Pines. The platform shines a light on the sustainability initiatives of 4 Pines, which is B Corp-certified, from giving 1% of its revenue to the planet to its support

B Corp certified 4 Pines showcases its 'Good Stuff' in new spot via 72andSunny