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How Hotel Brands Are Using First-Party Data

Finding and appealing to travelers online means getting to know them their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any place.

Sojern: 81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented

81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented

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