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Why conflict can be good for your brand

Chief client officer, Ipsos Kathy is the chief client officer for Ipsos Australia and New Zealand and has 29 yearsโ€™ experience as a strategic researcher specialising in assisting companies and brands to stay in sync with consumers and abreast of the latest consumer trends and behaviours. Kathy has held the Australian Market and Social Research Societyโ€™s professional accreditation of QPMR (Qualified Practicing Market Researcher) since its introduction in 2002, and conducts both quant...
New Zealand Byron Sharp Daniel Kahneman Queensland University Of Technology Research Society Ipsos Global Science Organisation
Source: cmo.com.au

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