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In conversation with Adel Sajan, Director, Danube Group Adel Sajan, Director, Danube Group Image Credit: Supplied Highlight Adel Sajan, Director, Danube Group, talks about the brand’s stratospheric growth and the changes the company had to make to stay on top of the long-term implications of the pandemic How has Danube made a credible impact in each of its niche sectors? At Danube we always strive to be among the top three in any sector we enter. This has only been possible as we have always targeted the masses and tried to fill a niche in the market. Convenience, value for money and affordable luxury to our customers are the core principles we follow across all businesses. We were the first building material company to provide a complete one-stop solution for all building material needs boasting over 25,000 products. This strategy did wonders as it solved the problem of contractors who were shaping Dubai, and very soon we mushroomed all over t

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