After scoring a streaming residual bonus with the studios following last year's strike, SAG-AFTRA has partnered with ratings firm Nielsen to give it more access to data. The actors guild has partnered with Nielsen to act as its third-party provider of streaming content measurement.
SAG-AFTRA has enlisted Nielsen to cross-check the streaming data the union will be receiving from the major Hollywood studios as part of the historic new deal struck in 2023.
A clash is brewing in Hollywood as actors seek to impose limits on artificial intelligence technology particularly when it comes to their digital likenesses while studios are pushing back, arguing that such limits would violate First Amendment rights.