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Macy s Presents the Kentucky Derby Festival Spring Fashion Show
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EU, US fashion retailers bet bras with wires and a splash of color will sell this spring
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Retailers are claiming that shoppers are now looking for feel-good fashion to help forget the past year. Photo: Asos
After a year of nesting in pastel-coloured loungewear, shoppers are opting for styles with floral prints, feel-good slogans and statement jewellery to jazz up working-from-home outfits as optimism makes a comeback in the Spring/Summer 2021 collections.
While neutral, comfortable clothing remains more popular than in a normal spring, retailers from Neiman Marcus to Walmart and Macy’s Inc reported growing sales of bright, optimistic colour, flowy fabrics or dresses for the first time since the start of the pandemic as shoppers prepared for a return to normal life.
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LISBON/CHICAGO (Reuters) - After a year of nesting in pastel-colored loungewear, shoppers are opting for styles with floral prints, feel-good slogans and statement jewelry to jazz up working-from-home outfits as optimism makes a comeback in spring collections, designers and retailers told Reuters.
Shoppers pass a spring window display in the Manhattan borough of New York City, New York, U.S., March 30, 2021. REUTERS/Caitlin Ochs
While neutral, comfortable clothing remains more popular than in a normal spring, retailers from Neiman Marcus to Walmart and Macy’s Inc reported growing sales of bright, optimistic color, flowy fabrics or dresses for the first time since the start of the pandemic as shoppers prepared for a return to normal life.
Fashion Retailers Bet Bras With Wires and a Splash of Colour Will Sell This Spring
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