The Polish national transmission company Emitel is to undertake a pilot implementation of a system for broadcasting advertising spots in the Dynamic Ad Insertion (DAI) model. In a statement, it says that the project has been commissioned by the Warsaw Stock Exchange (GPW). It will test the functionality and effectiveness of the system, with the…
As ad-driven monetization increasingly takes center stage in the OTT and premium content worlds today, where is the ad spend growing fastest, and how is the underlying tech evolving? Quickplay s Chris Drake and Altman Solon s Jonathan Hurd discuss current and emerging trends in ad-based streaming content monetization particularly in the sports world in this clip from a panel at Streaming Media West 2022.
What are the prospects for Free-Ad supported Streaming TV (FAST) channels in Central and Eastern Europe? FAST is currently one of the hottest topics in the TV industry, with the US leading the way thanks to such services as Peacock, Tubi and Pluto TV. Indeed, S&P Global have estimated revenues from FAST in the country…
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