streaming media, multimedia transferred, or “streamed,” over the Internet for instant consumption by an end user. Just as when files are downloaded, streamed media is broken down into numerous data packets. These data packets are then reconstructed into the original file by the application the user employs as a streaming media player. Streaming media is more efficient than downloading media because a copy of the entire file does not need to be saved onto the viewer’s device before playback can begin. Instead, only a small portion of the file is copied, and that portion is deleted to make way for
Broadcasting has been transformed by a raft of technological innovation, notably AI, streaming, automation and personalization. As Erik Otto, chief executive of compliance monitoring specialist Mediaproxy, explains, 2023 could be when everything begins to connect, paving the way for a fully interactive broadcast future.
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