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SoundCloud Signs Agreement with AdsWizz For Exclusive Ad Sales Representation in 14 European Markets
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LONDON and SAN MATEO, Calif., Jan. 19, 2021 /PRNewswire/ SoundCloud, the world s largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, today announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Effective immediately, the new agreement expands SoundCloud s existing global relationship with AdsWizz. AdsWizz and its regional sellers are the exclusive sales representative for advertisers seeking to reach SoundCloud s young, highly engaged, and influential audience in these European markets.
Mindworks Updates Playturbo, Adds Industry First Dynamic Creative Optimization Capabilities
SAN FRANCISCO, Dec. 10, 2020 /PRNewswire/
Mindworks, a leading international creative studio, today announced a new version of Playturbo, the self-service playable ad platform designed to help advertisers rapidly iterate playable ads and improve campaign performance. The updates provide industry-first Dynamic Creative Optimization (DCO) capabilities, in the form of true real-time asset-based playable advertisement analysis. Playturbo lets users identify the best aspects of the experience at any given moment, and combine those pieces to improve overall conversions all while keeping to a required budget.
Mindworks unveiled Playturbo earlier this year, and some advertisers have already utilized it, including Voodoo, MarkApp, KAYAC, Dual Cat, Dwango, NetEase, FunPlus, Topgames, and others. Notably, Mindworks helped Voodoo optimize its playable ads, and improved the overall campaign perfor