Page 15 - Dynamic Yield News Today

When McDonalds bought an Israeli artificial intelligence start-up in 2019, some puzzled analysts wondered how exactly that was going to put more Big...

Steve Easterbrook raised eyebrows with the acquisition, the company’s largest in decades, because Dynamic Yield's business was far afield from selling burgers.

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When McDonalds bought an Israeli artificial intelligence start-up in 2019, some puzzled analysts wondered how exactly that was going to put more Big...

Mastercard to acquire Dynamic Yield from McDonald's. From PR Week

McDonald’s said Tuesday it’s selling a tech company it acquired roughly three years ago to Mastercard for an undisclosed amount.

OAK BROOK (dpa-AFX) - Mastercard (MA) agreed to acquire McDonald's (MCD) state-of-the-art personalization platform and decision engine company, Dynamic Yield. Terms of the agreement were not disclosed.The

Sources say the acquisition is for more than the $300 million McDonald's paid for the company in 2019.

McDonald’s said Tuesday it’s selling a tech company it acquired roughly three years ago to Mastercard for an undisclosed amount.

McDonalds says it will sell data startup Dynamic Yield to Mastercard, a deal expected to close in the first half.