Data and analytics can be instrumental in shaping FMCG's future: Nithya Subramanian, Kellogg Company, ET Retail
Kellogg Company: One of the primary ways data and analytics are influencing the FMCG industry is through demand forecasting and inventory management. By analyzing historical sales data, market trends, and external factors like seasonality and economic indicators, FMCG companies can optimize their production and supply chain processes.
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Source: indiatimes.com