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Australian Company Loses Ugg Trademark Battle
The case hit a nerve for Australians, who consider the footwear a national, if unfashionable, symbol. But the brand’s owner in the United States had mounted a legal challenge against the idea that “ugg” is a generic term.
An Ugg store in New York City. The brand’s owner in the United States has trademarked “UGG Australia” in more than 130 countries.Credit.Fred R. Conrad/The New York Times
May 10, 2021
MELBOURNE, Australia An Australian company’s long-shot bid to scrap a U.S. trademark on the word “Ugg” has suffered another blow after an American appeals court rejected its argument, in a loss that could have far-reaching consequences for Australian makers of the sheepskin boots.