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Car rental giant Enterprise Holdings purchased Deem in early 2019. But before it could make good on grand plans for the travel technology company, the pandemic struck.
The idea for Enterprise was to keep San Francisco-based Deem at arm’s length it builds agnostic platforms for corporate agencies that book all forms of travel, not just car rentals. But as Enterprise finally un-pauses, will Deem still be relevant in the new travel landscape where demand for new ways to took trips is skyrocketing?